Meet the NewC team
NewC partners with football clubs in a number of countries around the world.
As an international, digital full-service provider, we currently have offices in Denmark, Brazil, and the UK.
Below you can meet the NewC team.
CEO & Partner
Back in 2011, Mikkel Skou founded NewC together with partner Mads Christensen out of a desire to offer the football industry more flexible and future-proof, digital solutions.
Today, Mikkel is responsible for setting the right course for the NewC team – and for exploring new markets and business opportunities globally.
Fun fact: Will follow.
CTO & Partner
Mads is the other founder and partner in NewC. As CTO, he is the company tech wizz – creating the magic beneath the surface. When we develop new digital solutions or customize solutions to fit the partners, Mads is the go-to-guy.
Fun fact: When Mads dreams at night, he dreams in html code.
Mette works out of our Copenhagen office ensuring that our partners’ needs and deliverables are properly understood and met according to the proposed deadlines.
She has a key role in keeping our daily operations running and is always ready to help clubs and federations with problem-solving and seeing the bigger picture, when it comes to making systems work together.
Business Development Manager
Working in the football business for 20 years has given Tim broad knowledge and hands-on experience with football business development. He knows what it’s like to work in a football club – and understands the needs and challenges of the club employees very well.
Tim’s primary tasks in NewC are business development – new partners, new solutions, new markets – and servicing existing partner clubs.
Fun fact: Tim appears to only support football clubs that lose more than they win.
Key Account Manager
Adauto heads our Brazilian office and ensures that our partners’ needs and deliverables are properly understood and met according to the proposed deadlines.
He has a long background in the sports and ticketing industry (e.g. FIFA World Cup 2014 and the 2016 Summer Olympics) enabling him to develop solid and trusting relationships between key partners and NewC.
Fun fact: Adauto is a skilled chef and use home cooking as a meditative activity.
Ana Beatriz Bartolomé
Ana is responsible for our operations in Brazil. She has vast expertise with top international event management and operations such as the Rio 2016 Olympic/Paralympic Games, FIFA World Cup Brazil 2014, and FIFA Confederations Cup Brazil 2013.
Fun fact: Ana has for long intended to start pottery classes – it’s now one of her personal 2021 resolutions!
Commercial Manager UK
Peter is our ‘boots on the ground’ in UK when it comes to new and existing customers. Peter has vast experience from the world of football, both from working within clubs, such as Arsenal FC, and as a software supplier to football clubs for many years.
Digital Development (intern)
Located in our Brazilian office in São Paulo, Max supports our team in customizing and integrating digital solutions for our partner club S.E. Palmeiras.
Fun fact: Max is French-Canadian and is a huge fan of the basketball team Toronto Raptors.
Get in touch with NewC
The first step to digital greatness is sending us a message. We handle all inquiries confidentially.