Last season’s UEFA Champions League participants and Danish top club FC Midtjylland has extended the digital partnership with NewC for four more years. Together, the parties will strengthen the club’s digital capabilities and heighten the fan experience at MCH Arena.

“We are glad to continue the partnership with NewC. It has honestly been a quite easy decision for us as we are very satisfied with the cooperation during the last seven years. Just like us, NewC has an innovative approach to their work, and that is one of many reasons why we are happy about the long-term cooperation. We have no doubt that NewC will help us further develop FC Midtjylland digitally – for the benefit of our fans and sponsors”, says Preben Rokkjær, Marketing & Support Director at FC Midtjylland.

FC Midtjylland recently presented their 2025 strategy plan, ‘Vision 2025’, as well as a new provision of capital and a new co-owner.

“The future looks bright for FC Midtjylland, and we are proud to be selected to play a part in the club’s digital development in the years to come. FC Midtjylland is already operating at a commercially high level, but we are ready to set the bar even higher when it comes to the club’s digital platforms as well as the fan experience both on and off matchdays”, Mikkel Skou, CEO at NewC, states.

The club’s strategy plan entails ambitions to expand the stadium, to create a state-of-the-art fan zone, and to lift the stadium experience to new heights.

About NewC
NewC is a sport-focused, full-service provider that provides customized digital solutions for clubs world-wide, including state-of-the-art subscription solutions.

The international ticketing company has customers (football clubs and associations) in six different countries: Brazil, England, Wales, Denmark, Sweden, and Finland. The company continues to grow and has ambitions to help many more football clubs globally. Headquarters are in Denmark with offices in the UK and Brazil.

The NewC motto is: Nothing is more valuable for a club than the people who support it.