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CRUZEIRO! We have the great pleasure of announcing one of Brazil’s most successful clubs as our new partner.

Cruzeiro Esporte Clube joins the NewC Sport family and will benefit from our digital ticketing solutions from 2023 and onwards

Cruzeiro has huge digital ambitions and is also one of the very first Brazilian clubs to register as a SAF, which is a new sustainable type of company supporting rules of governance, control, and specific means of financing for football activity.

We look forward to helping the club achieve its digital ambitions – for the fans and the benefit of the club’s commercial development.

As we say: Nothing is more valuable for a club than the people who support it!

Photo: Cruzeiro